Audiolibro
2019
8 hrs 2 min
Canbury Press Ltd

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Título

YouTubers

Descripción

In YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars, author Chris Stokel-Walker delves into the world of YouTube influencers and the impact they have had on entertainment and media. Focusing on the rise of YouTubers as a new breed of celebrities, Stokel-Walker explores the evolution of the platform from a simple video-sharing site to a powerhouse of influence and creativity. Through in-depth interviews and research, Stokel-Walker uncovers the secrets behind the success of some of the biggest names in the YouTube community, from beauty gurus to gamers to vloggers. He examines the strategies they use to build their audiences, engage with fans, and monetize their content, shedding light on the inner workings of this rapidly growing industry. YouTubers is a fascinating look at the changing landscape of entertainment in the digital age, where anyone with a camera and an internet connection can become a star. Whether you're a fan of YouTube culture or simply curious about the future of media, this audiobook offers valuable insights into the world of online influencers and the impact they are having on our society.

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Detalles del producto

Editorial:

Canbury Press Ltd

Autor:

Stokel-Walker Chris

Título:

YouTubers

narrado por:

Eric Meyers

Idioma:

ISBN de audio:

9781912454372

Fecha de publicación:

1 de mayo de 2019

Palabras clave:

Duración

8 hrs 2 min

Tipo de producto

AUDIO

Explícito:

Audiodrama:

Unabridged:

Sí

Sobre el autor:

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts. For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including key creators KSI, Hank and John Green, and Emma Blackery. As an example of his extensive research, see the Table of Contents for YouTubers: PART I POWER AND BEGINNINGS 1. Uploading: Casey Neistat and the power of YouTube 2. Jake Paul: cars, money, and a burning swimming pool 3. Me At the Zoo: Jawed Karim and the worst video of all time 4. Viral comedy: YouTube laughs all the way to the bank 5. Grace Helbig and the first stars of vlogging 6. From Russia to Latin America: YouTube goes global PART II ENGINE ROOM: HOW YOUTUBE WORKS 7. The Algorithm: YouTube's secret formula 8. Policing YouTube: extremism and the Adpocalypse 9. Sponsored content: the tale of Dodie Clark and Heinz beans PART III CHARTING THE STARS 10. Know your YouTube: elite, macro-influencer and micro-influencer 11. Elite influencers: fighting their way to the top 12. Child stars: meet MattyB, who gets two million views a day 13. Macro-influencers: beauty, crime and DIY 14. Micro-influencers: speaking to a devoted audience PART IV BEHIND THE SCENES: SNAPSHOTS 15. Summer in the City: a gathering of the influencers 16. Collaboration: Sapphire builds a career 17. Management: Sarah Weichel, star agent 18. Training camp: with the 11-year-old YouTubers 19. YouTube school: with the adult entrepreneurs PART V CAUGHT IN THE MACHINE 20. Pranks for views: why Monalisa Perez shot her boyfriend 21. Authenticity: the fourth wall for YouTubers 22. Burnout: slaves to the algorithm 23. Fanatical fans: obsessive relationships PART VI THE BATTLE FOR CONTROL 24. YouTubers found a union 25. Patreon: seeking independent support 26. Merchandise: from books to pop sockets PART VII THE FUTURE: YOUTUBE v TV 27. Invasion of the Hollywood stars 28. Is YouTube killing traditional TV? 29. Online video war: YouTube v Facebook PART VIII CONCLUSION 30. A flawed winner Glossary Acknowledgements Notes Index Chris' follow-up book is TikTok Boom: The Inside Story of the World's Favourite App (Canbury, 2021).